You have probably heard the phrase “People do business with who they know, like and trust.” Social media is the place for potential customers as well as current customers to get to know you, like you and trust you.

It’s all about telling your story, connecting with the public on a social level, where you are not trying to sell them anything. Social media is the place to tell stories, spotlight your staff, educate on topics related to your business, inform followers about upcoming events or product launches, highlight successes, share reviews, inspire and motivate in an effort to connect on a level that is not otherwise possible on a day-to-day basis.

This is where SharpShell shines! We develop a strategy and design subject matter calendars with observances, holidays, birthdays, anniversaries, completed projects, special menus or events, and other subjects that will resonate with your online community.

These subject matter calendars are adjusted depending on the ebbs and flows of your business cycles and the physical calendar as necessary.